I call it funny because they marketed lead paint as the be-all end-all in paint (which I guess it was in its day).
Take a look at "Dutch Boy's Lead Party" on Weaselmouseonmarketing's blog. It shows how crazy they were about lead paint in the 1920s (including how they marketed it as being kid friendly!).
Also see Wellwooster.com's pages on Lawrence C. Earle, the artist who originally created the Dutch Boy logo. It's a good resource on National Lead, the company who created Dutch Boy Paint.
Also, as a side note, I have to say that while in the "good old days" Dutch Boy was good paint, today it is sold at Sears. Do I need to say more? Buy good paint.
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