Thursday, September 22, 2011

Cheap Paint is Expensive!

What is the diffrence in the total cost of your project if you use the cheap line of paint vs. the premium line for the exterior of your home? It might seem crazy at first, but cost per gallon is a small part of the equation.

First off, I'm going to assume that you are using Benjamin Moore. If you're not . . . well, you should be.

Let's start with the products. We'll compare two grades in order to keep things simple:

Premium grade: Aura @ $65.99 Per gallon vs
Typical grade:   Ben   @ $39.99 Per gallon   =  A $26.00 per gallon difference.

Now we must consider the type of surface you are painting and the appropriate primer. These usually range from about $28.00 to $50.00 depending on what you're doing. Since Aura is "self priming" on most surfaces ,we have negated the $26.00 per gallon difference-- therefore your cost per square foot has dropped.

If your exterior paint job was 3,000 square feet for the body of the house, with 800 square feet of trim, soffits, and facia, you would need a total of:

2 coats of paint: 17 gallons of Aura @ 65.99 = 1,121.83
VS
1 primer and 2 coats of paint: 19 gallons of Ben (because it doesn't cover as many Sq ft) @ $39.99 + 9 gallons of primer @ $28.00 = $1011.81

A difference of  $110.02 . . . HOWEVER, we have not even talked about the time and labor involved in the extra coat of primer, OR taken into account that the Aura will have better color and sheen retention, OR that it will last longer.
By the time you consider all the factors, you will save a lot!

Figure your time at a reasonable hourly rate... say $15.00 per hour. Then try to estimate how long it will take you to prime the entire house. If you have hired a painter to do the work you should estimate somewhere around $35.00 per hour.

Next try to figure how much it is worth "TO YOU" that your paint job will be looking like new for many more years if you use the premium stuff. Once you have assigned a value to these points, it will become abundantly clear which grade of paint is the best choice!

Even if you thought about being clever and trying one of those "Big Box-paint and primer in one" options just remember. Benjamin Moore's "Ben" outperforms those options and there are no two ways about it. When it comes to the quality of your paint, you get exactly what you pay for.

Another way to look at this: The average paint job for an exterior ranges from $4,000 to $10,000 depending on the amount of prep work (scraping, sanding, grinding, etc) needed before the paint is applied. So even if you left primer out of the equation, the cost difference is still quite negligible, leaving the increase somewhere between 1.5% and 3.5%.

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